I’m a big fan of peanut butter!
— Neil Murchison, peanut butter lover

I moved to Toronto from Ottawa as a wide-eyed neophyte to give this advertising thing a go. My first 6 months were spent selling fake watches at the corner of Bay and Bloor. Yeah, that guy.

Eventually I was hired as a copywriter. Sadly, it coincided with the end of the three-martini lunch and out of control budgets. Oh, well. Throughout the years I've worked at agencies such as BBDO, Publicis•SMW, Cossette and Saffer. Worked with clients like Chrysler, Pepsi, ClubLink, Hoechst Marion Roussel, Kraft, Wal-Mart, Bayer, McDonald's, Molson Coors, Scotiabank, RBC & Manulife Financial. Traveled to such exotic locales as Miami, Cape Town, Calgary and Guelph*. Tried to sell a TV show to Hollywood producers. And learned that big ideas don't require big budgets. Although, it's always nice.

I've also been involved in the music industry as a songwriter, guitarist, booking agent, manager, tour manager, driver, roadie and fan. In my spare time I think up new swear words. I once owned a plant.

* May not exactly qualify as exotic.

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